Marketing & Sales Manager

Rwanda Ultimate Golf Course

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https://www.rwandagolf.rw

Rwanda Ultimate Golf Course Ltd

Job Description

Title:Marketing & Sales Manager

Reports to: Commercial Director

Job Purpose;

Rwanda Ultimate Golf Course is a private company created to position Rwanda as the best golfing destination in Africa and one of the greatest in the world. The first project of Rwanda Ultimate Golf Course, in order to reach this goal, is the Kigali Golf Resort & Villas. The golf course is a real estate masterpiece designed by the worldwide famous Gary Player. The facility will also include a five-star Clubhouse and other amenities.

The Marketing & Sales Manager is responsible for leading the development, execution, and oversight of both marketing and sales strategies to grow revenue, enhance brand visibility, and strengthen customer relationships across all Kigali Golf Resort & Villas business units (Golf, F&B, Wellness, Events, and Membership). This role ensures effective market positioning, drives sales performance, supports membership acquisition and retention, and ensures brand consistency across all communications. The Marketing & Sales Manager works collaboratively with the Commercial Director, Events Manager, Guest Experience Manager, and operational leadership teams to deliver cohesive and impactful commercial outcomes.

Marketing & Sales Manager Tasks and Responsibilities - include but are not limited to:

Develop and implement annual marketing plans aligned with commercial goals and brand direction.
Ensure consistent luxury brand identity across all marketing channels and guest touchpoints.
Lead visual and narrative content direction for campaigns, materials, and storytelling initiatives.
Coordinate production of promotional collateral, signage, and multimedia content.
Monitor brand reputation and ensure alignment with guest expectations and service standards.
Oversee social media, website content, search visibility, and digital campaign strategies.
Lead the creation and scheduling of monthly content calendars.
Use analytics tools to track engagement and optimize content performance.
Oversee online review platforms and work with Guest Experience teams to enhance feedback outcomes.
Develop and oversee sales plans, revenue targets, and acquisition strategies.
Lead direct sales activities targeting corporate clients, social groups, embassies, golf tour operators, and lifestyle networks.
Design and promote membership packages, events offers, stay-and-play packages, and dining promotions.
Support pricing models and promotional offers in collaboration with the Commercial Director.
Identify and nurture strategic partnerships with tourism bodies, travel networks, hospitality groups, media, and lifestyle brands.
Represent the resort at networking forums, exhibitions, tourism fairs, and industry engagements.
Negotiate collaboration agreements that enhance market reach and revenue opportunities.
Supervise and mentor the Sales & Partnerships Executive and PR & Communications Officer.
Provide direction, performance coaching, and clear KPI targets.
Conduct regular departmental briefings and cross-functional coordination for upcoming promotions, campaigns, and events.
Ensure marketing and sales teams maintain organized records, client pipelines, and campaign documentation.
Monitor performance indicators across sales, membership, digital engagement, and campaign delivery.
Produce monthly marketing & sales performance reports with insights and recommended actions.
Conduct market and competitor analysis to identify opportunities for improvement and new initiatives.

Qualifications and Requirements.

Bachelor’s degree in marketing, Business Administration, Communications, or related field.
4–6 years’ experience in sales and marketing roles, ideally in hospitality, tourism, luxury brands, or service-oriented industries.
Demonstrated success in developing and delivering marketing and sales strategies.
Experience leading teams and managing client relationships at senior level.
Strong understanding of digital marketing tools and analytics platforms.

Skills & Competencies

Strategic thinking and strong commercial awareness.
Excellent communication, presentation, and negotiation skills.
Strong leadership, interpersonal, and team development abilities.
Creative and analytical mindset with attention to detail.
Ability to manage multiple priorities in a fast-paced environment.
Professional presence, confidence, and a guest service mindset.

Required documents:

A detailed CV with 3 contacts of professional referees.
A one-page cover letter with a motivation statement in relation to the responsibilities and requirements for this position.
Copies of academic degree, professional training certificates, and other relevant training certificates.
A copy of your national ID

How to Apply

Applications should be submitted no later than November 7th, 2025,17:00 hrs Kigali time.
Please click on the “Apply” button to complete your application.

Only selected candidates for interview will be contacted.